Peter Forsberg Joins 4sports: New Division Launched

Peter Forsberg Joins 4sports: New Division Launched

NHL-Hockey Legend Peter Forsberg (SWE) joins 4sports Hockey AG as a part-owner

Global Press Release

Switzerland / USA / Sweden / Germany / Canada

February 11, 2019


Peter Forsberg Joins 4sports: New Division Launched

NHL-Hockey Legend Peter Forsberg (SWE) joins 4sports Hockey AG as a part-owner

Hockey Hall of Fame honoured member Peter Forsberg is joining former Conn Smythe Trophy winner Claude Lemieux and CEO Daniel Giger in 4sports Hockey as a premier partner in our new independent hockey agency division, 4sports Hockey AG. The 45-year-old Swede is one of the most successful hockey players of all time – a member of the Triple Gold Club -winning two Stanley Cups, two Olympic Golds and two Gold medals at the Hockey World Championships with the Swedish National Team. 

Peter Forsberg on this step:

"I'm thrilled about this opportunity and I am looking forward to this new challenge. I’ll be working with Daniel Giger and his team who have built one of the best brands in the market over the last 10 years and with Claude Lemieux, my former Colorado team-mate and multiple Stanley Cup winner, who runs our North American operations. I'm even more pleased to team-up with my new business partners Johan Finnström, Micke Johansson and Michael Reander (all SWE) and Sandro Bertaggia (SUI). 4sports Hockey is a global network representing the highest quality players in the world – this is a powerhouse hockey family. “

Daniel Giger, CEO, 4sports Hockey AG:

"Peter’s exciting personality, hockey experience and diverse business qualities give us a dominating position in the international market. My longtime business partner Dominik Senn and I are extremely pleased to welcome him as a partner and member of the board at 4sports Hockey AG.”

Claude Lemieux, President, 4sports North America:

"With Peter on board we're definitely making a power move to becoming the best company to represent international players in the hockey world".

About 4sports Hockey AG: The focus of 4sports Hockey is to serve the best European players during their careers and work with them all the way to North America. Operating in all relevant key-hockey-markets 4Sports Hockey trusts an enormous network in the industry. 4sports Hockey is the new independent company of 4sports & Entertainment AG.  

About 4sports & Entertainment AG: 4sports is one of the leading global sport agencies in the fields of Hockey, Golf and Sport-Events. The Swiss-based group has developed internationally to become a strong and well-respected leader. 
As part of our 2018 expansion and restructuring, the Hockey Division has become independent as 4sports Hockey AG. Daniel Giger, former Managing Director and Partner of 4sports & Entertainment AG and longtime NLA Hockey Player, takes over the responsibility as CEO. Dominik Senn, CEO of 4sports & Entertainment AG, is also a board member of the new company.

Facts about Peter Forsberg:

Peter Forsberg, born on July 20, 1

  • NHL Draft: 1991, 1st round, No 6, Philadelphia Flyers
  • 14 NHL seasons for Québec Nordiques, Colorado Avalanches, Philadelphia Flyers and Nashville Predators
  • NHL Games: 859
  • Points: 1056
  • Stanley Cup Victories: Colorado 1996 and 2001
  • Home club in Sweden:  Hockey Club MoDo
  • Swedish A-National Team: 2x Olympic Gold, 2x Gold World Championship, 3x Silver World Championship

Awards & Honors: 

  • 1995 Calder Memorial Trophy
  • 1996 Triple Gold Club
  • 2003 Hart Memorial Trophy
  • 2003 Art Ross Trophy
  • 2006 Double Triple Gold Club
  • 2014 Hall of Fame