Who we are

4sports & Entertainment AG is one of the world’s leading integrated sports marketing agencies and event management companies. Headquartered in Switzerland, the company has become one of the most respected international agencies in sports.

4Sports - it's all about commitment

4SPORTS develops and delivers corporate and public sport properties and advises many of the world’s most accomplished athletes in golf, hockey, tennis and skiing as well as global corporations and various national sports federations.

Moreover, 4SPORTS develops strategies and programs that are in line with each client’s overall business and marketing strategies. The company manages sport, entertainment and corporate events from inception to execution and completion. Starting with the evaluation of an event, handling feasibility studies, the analysis of marketing program’s relevance to client philosophies, business and marketing plans, overseeing and executing the events and marketing initiatives from inception to successfull completion. Finally to ensure every 4SPORTS’ initiative achieves national and international exposure and commercial success.

The company was founded in 2004 by a former member of the Swiss National Ski Team, Dominik Senn, upon an undying commitment to manage its clients affairs with integrity based on human values important to the family oriented approach it takes to sports representation, the delivery of international sport and entertainment events and corporate sponsorship advisory.

Executive Board

Dominik Senn
Chairman & CEO

Michael Laupper

Daniel Giger
CEO - 4sports Hockey AG

Extended Board

Claude Lemieux
President Hockey North America